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Category: Digital Marketing

On-Site Optimization for SEO

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Create a site with unique, rich content. Ensure that both content and page markup are well-formatted and have no errors. Google will naturally favor bigger brands, and push them to the top of search results. This means that site branding is more important than ever. The ‘keywords’ meta tag is…

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Google Penalties

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These penalties are speculation, and penalty numbers are neither an exact nor a precise measure of the exact ranking change associated with each penalty. A penalty of -N means that a site will drop (approximately) N positions in Google’s returned results, equivalent to falling N/10 pages from the front page. Certainty Description…

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