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Month: March 2011

THE FUTURE OF BING: Microsoft’s Next Big Partnerships

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This article was written by Jay Bhatti and published on Business Insider – Click here to view.

 

My last article regarding Bing’s partnership with Kayak resulted in several emails asking who Bing might partner with next.  It’s an interesting question and one that merits thoughtful consideration.

Let’s go back a few years, when Bing was officially launched. On May 28, 2009, Microsoft launched Bing and Steve Ballmer declared it the decision engine. In the press release, Microsoft specifically called out Travel, Shopping, Local and Health as verticals where they wanted to simplify the task for consumers.

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5 Things The Kayak Deal Tells Us About Bing

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This article was written by Jay Bhatti and appeared on businessinsider.com – click here to see full version.

On Friday, Microsoft announced apartnership with Kayak to provide travel results. Jay Bhatti is a former Microsoft employee who founded the people-search engine Spock. Here’s what he sees in the deal:

1. Microsoft purchased Farecast a few years ago for more than $100 million. It’s safe to assume that it was another waste of money for Microsoft. The Farecast team combined with Microsoft’s resources could not build a compelling enough product to compete with Kayak. Heck, two years ago, Kayak complained to Microsoft that Bing’s travel product looked identical to Kayak. Looks like $100 million gets you a team that at least knows how to copy and paste.

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