Google Penalties

These penalties are speculation, and penalty numbers are neither an exact nor a precise measure of the exact ranking change associated with each penalty. A penalty of -N means that a site will drop (approximately) N positions in Google’s returned results, equivalent to falling N/10 pages from the front page.

Certainty Description Penalty Potential Solution
High Site is overly-optimized for a certain keyword -6 Do not overly stress a single keyword.
High Site is a low-content gateway to another site (a doorway site) or has many redirects -30, hurts both sites Create unique, high content sites with high-quality links and avoid JavaScript redirects (use a 301) and doorway pages.
Medium Backlinks to site have over-optimized or uniform anchor text -50 Use natural language and vary your backlink anchor text and use ‘nofollow’ where appropriate to prevent Google from crawling a link.
Medium Site appears to be involved in a link-farming scheme -60 Avoid site-wide links, links from ‘bad neighborhoods’, paid links, and links from low-quality directory sites while building quality links with varied anchor text.
Low Site appears to be a spam site (a meta-penalty taking into account all the above penalties and more) -950 Avoid other penalties while also maintaining a content-rich, clean site with good html. Avoid over-optimization.
Low Site is hacked or purely a spam or scam site delist Failure. Start over.
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