The Connections Show: Jay Bhatti & Spock – The People Search Engine

The_connections_show Spock – The People Search EngineAudio
by Stan Relihan | February 10, 2008 | PDF of Article

Jay Bhatti is a very intelligent & highly-articulate 34-year old Wharton Business School MBA graduate and Entrepreneur. Based in San Francisco, Jay is co-founder of, a People Search Engine, which launched in Public Beta in August 2007.

For those that are curious, S.P.O.C.K. is an acronym for ‘Single Point of Contact by Keyword’ – and represents a new concept in Search – devoted exclusively to finding, indexing & profiling PEOPLE on the Internet, rather than just documents.

One of the uniquely attractive aspects of Spock is that it combines Machine Search with Human Interaction to add, update & validate content, in a Wiki-like fashion. Good behavior is rewarded and bad behavior is penalized through an innovative concept: ‘Spock Power’. This is an element I predict will catch on and end up being widely adopted by Web 2.0 sites, Social Networks and other applications on the Internet.

TPN :: The Connections Show
Jay Bhatti - Entrepreneur & Co-founder,

TPN :: The Connections Show – Episode #021

‘Spock – The People Search Engine’

Download Mp3 [18:45m]

Featured Guest: Jay Bhatti – Entrepreneur & Co-founder,

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