Pew Internet and American Life Project recently released a report on people’s “digital footprint” reporting that 47% of Internet users have searched for themselves on the Web. While searching for yourself is nothing new, I found it interesting that a vast majority of people did it only once or twice a year. Considering that the average Web user knows at least a couple of high touch people who regularly post pictures, update their Myspace, or write a blog, are you being vain if you see where you rank on Yahoo, or Ask Jeeves?
Given the growing population of people that rely on the Web as their primary means of work and communication, it’s likely that you are easier to find than you think. It is also likely that concerns about your online identity will subsequently increase. The report noted that while 60% of adults were not concerned about what information was found, a high percentage of young adults took measures to ensure their online presence was private. By allowing you to claim your search result, Spock separates itself from other search tools by enabling you to be proactive in monitoring what and where you’re found. To ensure that people can find you first on Spock, we encourage that you add unique tags and content to your search result.
If, as the report indicates, searching for people will become a more common activity, why not ensure that the information about you is accurate and informative?