August 2007

The San Francisco Chronicle takes a close look at Spock and how it may challenge Google:

Locate a long-lost friend or old classmate. Get dirt on a potential hire. These are just a couple of the uses of an emerging group of search engines that find information about people.

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Spock : un buzz fondé sur nos craintes ?

by Jay Bhatti on August 29, 2007

French news site Agora Vox discusses Spock:

Des nouveaux moteurs de recherche, il en apparaît quasiment un chaque semaine. C’est à qui indexera les images, à qui indexera les musiques, et ainsi de suite. Fascinés par le “modèle” Google, tous tentent d’attirer l’attention, tant bien que mal. Les exemples ne manquent pas…

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Spock: Search’s final frontier?

by Jay Bhatti on August 28, 2007

ZDNet Asia interviews Spock CEO Jaideep Singh:

What newbie Web 2.0 company wouldn’t want to become the next Google? Easier said than done, of course, and if you had a nickel every time you heard that prediction for a start-up, you’d be in Eric Schmidt’s tax bracket.

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Renee Blodgett sizes up potential clients the same way a venture capitalist would. As president and founder of Blodgett Communications, she gravitates toward startups that have a focused plan beyond just being bought by the highest bidder.

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Spock, The New Search In Town, Seeks Advertisers

by Jay Bhatti on August 27, 2007

Tameka Key of Media Posts reviews Spock:

Since its commercial launch two weeks ago, a reported 2 million unique visitors have checked out Spock, the vertical search engine aimed at indexing “everyone in the world.”

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Spock Hosts Lunch 2.0

by Jay Bhatti on August 24, 2007

On Wednesday, Spock was proud to host Lunch 2.0 at our headquarters here in Redwood City. Over 200 curious people showed up to mingle, learn more about Spock, and score some free pizza.

Mingling at Spock
Originally uploaded by generationexe.

Photographers were there in full force, so check out some of the pictures on flickr.  Eric wrote a blog post about the event too!


Krontrolle uber die eigene digitale Reputation

by Jay Bhatti on August 23, 2007

Readers Edition discusses controlling your identity with Spock.

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Business Wire reports about

SAN FRANCISCO —, a leading search application for discovering people, is one of six Launch Pad companies selected to demo at Web 2.0 Expo in San Francisco on Monday, April 16th, 2007. SPOCK will be announcing the launch of their invitation-only private Beta at the Expo.

Spock’s mission is to organize information around people and create a search result of everyone in the world. “30% of all internet searches are people related. We have created the most relevant, accurate, and largest search application focused on people,” said Jaideep Singh, CEO of SPOCK. “To date we have indexed over 100 million people representing over 1.5 billion data records. We plan to eventually index everyone in the world.”

Techcrunch’s Michael Arrington, who got an early peek at Spock, said: “In my testing, Spock did a great job of finding information about different kinds of people O but part of where Spock really shines is what they do after the search is completed. They are slowly indexing the entire web, focusing on important hubs of people information like blogs, wikipedia, photo sites and, of course, social networks.”

Spock was selected as one of the Launch Pad companies out of a pool of over 60 start-up companies.


Founded in 2006 by Jay Bhatti and Jaideep Singh, Spock is a search application that organizes information around people to enable discovery and learning.

With the vision of indexing everyone in the world, Spock is adding millions of people to its index everyday through Internet discovery and community contribution. Spock is located in Silicon Valley and funded by Clearstone Venture Partners and Opus Capital. To contact Spock, e-mail

About Web 2.0 Expo

Web 2.0 Expo is an annual gathering of technical, design, marketing, and business professionals who are building the next generation web. Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities. The Web 2.0 Expo is co-presented by CMP Technology and O’Reilly Media.

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Spock, le moteur de recherche aux grandes oreilles

by Jay Bhatti on August 16, 2007

French publication Futura-Sciences takes a closer look at

Les oreilles pointues et ultrasensibles du célèbre Vulcain de Star Trek ont-elles inspiré les créateurs de Spock, le nouveau moteur de recherche ? On pourrait le penser, car il n’ambitionne pas moins que de recenser chacun des six milliards d’êtres humains qui peuplent notre planète.

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Where are your friends on the web?

by Jay Bhatti on August 15, 2007

Spock finds out where information about people is located on the web, and directs our users to it. For example, on search result about Dave McClure, you can see his facebook profile, Myspace profile, and many more places where there is information about him on the web. What sites do Spock users end up clicking on? Here’s the breakdown:

Site % of Total Exit Clicks
Social Networking Sites (Myspace, Linkedin, Hi5, etc) 71%
News articles, blog posts, informational websites 22%
Wikipedia (Celebrity Bios) 7%

As our users add more links to profiles of people on the web we hope to see even more people clicking off to find relevant information around people, so help us out by adding on the web links for you and your friends!


Spock is’s #1 Mover!

by Jay Bhatti August 15, 2007 Spock Research

Spock is listed as Alexa’s #1 Mover, because we’ve experienced a 1,500% growth in traffic over the last week!! We are also listed on the front page of as one of their “Movers & Shakers”.

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Astonishing! Spock Thinks You’re a Pedophile

by Jay Bhatti August 15, 2007 Spock News

Dan Tyman of Wired takes a look at an interesting dilemma with regards to semantic search search: Spock, a search engine for finding people, mixes search with social-networking tools like personal profiles and tagging. But you don’t have to join to have a profile on Spock. Click Here to read more

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Peinliche Steckbriefe im weltweiten Netz

by Jay Bhatti August 14, 2007 Spock News

Der Westen takes a closer look at Spock: Hagen. Wer sich häufiger im Internet aufhält, der hat es vermutlich schon einmal getan: in der Suchmaschine Google den Namen eines Bekannten eingegeben, um zu sehen, welche Spuren derjenige im Netz hinterlassen hat. Diese Arbeit soll den Nutzern nun eine Der neue Dienst aus den USA sorgt […]

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Die Menschheit auf dem Online-Präsentierteller

by Jay Bhatti August 14, 2007 News About Jay Bhatti

Heise Online interviews Jay Bhatti about people search and building a search engine: Jay Bhatti hat sich als einer der Gründer von viel Arbeit vorgenommen. “Wir wollen ein Profil von jedem Menschen dieser Welt anlegen”, erklärte das Sprachrohr der US-amerikanischen Leute-Suchmaschine bei der Freischaltung seines Babys in der öffentlichen Betaphase vergangene Woche. Click Here […]

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LaunchPad: Spock hopes to give people what they are searching for

by Jay Bhatti August 13, 2007 Spock News

Blodgett Communications and LaunchPad takes a closer look at Spock:’s PR strategy has been to demonstrate the product to traditional and non-traditional media. ‘Searching for people is one of the most important applications on the Web,’ Blodgett said. ‘However, the user experience is highly fragmented today.’ The product demos are meant to show how […]

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